Champions programs are a strategic way to partner with your most passionate and engaged customers to achieve your organization's goals. They are a structured way to recognize and reward your champions for their contributions, while also providing them with the resources and support they need to be even more successful. Here's how to create a champions program in Orbit.
Everyone gets employee advocacy wrong. Employee advocacy should start with community before any other channel and it should be able to leverage both value creation and value capture. Click through to read how.
How will you approach writing rules for a community? Every community is different but all need community guidelines and rules to help encourage positive behavior and reduce negative. The community rules will play a large role in making your community a success!
A customer marketing manager is all about driving revenue, but they can do more than just trigger upsells. Combine your customer marketing with your community strategy to unlock a whole new revenue channel!
If you want to start or grow your own community team then you'll need to know the community roles to prioritize to meet your business objectives. We look at what community roles you could hire, when you would hire them, and what they would do. Click to read!
What is a Go-To-Community Strategy (GTC strategy)?